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Saturday

11:45 am Manage Your Online Presence to Grow Your Practice

When should you focus on your professional online presence? What should your law firm website and web presence look like so you are sending the correct message? Discover how to grow your online professional reputation the right way and learn how to comply with the stringent rules governing attorney’s online presence. This educational and entertaining course will help you transform your online presence so you are effectively connecting with peers, attracting new clients, and avoiding pitfalls that can cost you time, money, and your practice.

. Learn what to include in a firm website, and how to properly represent your firm on local search directories.

. Discover what makes an effective law firm website strategy from blogging to social media.

. Review the rules that Google has in place avoiding costly mistakes and learn some general guidelines regarding your online presence.

Who Should Attend

This practical legal course is designed for attorneys and law firms.

Knowing where and your firm is presented online is crucial to your firms online presence management.

Course Content

I. Creating and Updating Your Firm Website – What you can and can’t do

II. Local Online Directory Listing - The Good, the Bad, and the Unethical

III. Five myths about attracting more clients online

Speaker

Jabez LeBret
Jabez is Co-Author of the most current legal marketing book; How to Turn Clicks into Client – The ultimate law firm guide to getting clients online.
He has delivered over 800 presentations over the last 9 years from Saudi Arabia to Bogota Colombia to organizations including the Washington State Bar, Microsoft, Deloitte, Boeing, and GE to name a few. As a financial analyst for 5 years, managing a $33 million budget, he understand the importance of spending your marketing budget wisely. He is considered a leading authority on monetizing Social Media and often speaks at industry conferences on this subject. Currently at our agency he specializes in SEO, Social Media Conversion, Traffic Strategy and client learning and development.

Location
Royse Law Firm, 1717 Embarcadero Road, Palo Alto, CA 94303

Instructor
Jabez LeBret

11:45 am What the Heck (...is going on in the world of Trusts and

Recently returned from Heckerling, the speakers will address “clawback”; defined value clauses; decanting (trusts); portability; IRS John Doe Summons; GST; what to do with the $5,120,000, among other topics. We will pack one week of learning into an hour and a half.

Location
Northern Trust, 270 Third Street, Los Altos, CA 94022

Instructor
Julie Kwon, Charles Packer, Mark Shepherd

11:45 am Is Marriage Only For White People?

Speaker and book signing by Stanford Law Professor Richard BanksDuring the past half century, African Americans have become the most unmarried people in our nation. More than two out of every three black women are unmarried, and they are more than twice as likely as white women never to marry. The racial gap in marriage extends beyond the poor. Affluent and college educated African Americans are also less likely to marry or stay married than their white counterparts. That harms black children and adults, and imperils the growth and stability of the black middle class.

Books will be available for purchase and signing by the authors.

Registration link: https://www.123signup.com/register?id=sgzqf

Location
Greenberg Traurig, 1900 University Ave., East Palo Alto, CA

Instructor
Prof. Richard Banks, Stanford Law School

11:45 am Challenging the Validity of Patents Outside of Courts

This month’s roundtable topic is Challenging the validity of patents outside of courts. We will discuss the current state of reexaminations, third party prior art submissions and the new post grant opposition procedures.

In addition to our roundtable discussion, Stu Soffer of iPriori will provide current data on these issues.

Location
SNR Denton, 1530 Page Mill Road, Palo Alto, CA 94303

Instructor
Imran Khaliq and Amir Raubvogel, Co-chairs